Our health is our most important asset and we all have to take responsibility to maintain it. We often only realise this when we fall ill. In times of the coronavirus, health is one of the mega topics, which is also reflected in the increasing number of media reports, TV shows, apps, seminars and so on.
Studies and an expert report by the Federal Govern-ment confirm the following statement: People with a higher level of health literacy are less likely to fall ill and will recover more quickly whenever they fall ill. They are healthier and help to curb the cons-tantly rising health costs.
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Switzerland still has a lot of potential in this area. As European surveys show, the Swiss population has poorer health literacy than the average European country. The annual additional costs of CHF 2.2 to 3.3 billion caused by insufficient health literacy, frequent consultations with doctors, emergency admission and increased inpatient treatment are considerable.
DATA PROTECTION
Responsible body within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:
MAX & EVE AG
Urs Müller
Spitalgasse 28
3011 Bern
Phone: +41 (0) 79 704 31 10
Email: info@onaxis.ch
Website: https://www.maxeve.ch/
General remark
Based on Article 13 of the Swiss Federal Constitution and the data protection provisions of the federal government (Data Protection Act, DSG), every person has the right to the protection of their privacy and protection against misuse of their personal data. The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
In cooperation with our hosting providers, we strive to protect the databases as well as possible from unauthorized access, loss, misuse or falsification.
We point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.
By using this website you consent to the collection, processing and use of data as described below. This website can generally be visited without registration. Data such as pages accessed or the name of the file accessed, date and time are stored on the server for statistical purposes without this data being directly related to your person. Personal data, in particular name, address or email address, are collected on a voluntary basis as far as possible. The data will not be passed on to third parties without your consent.
Processing of personal data
Personal data is all information that relates to a specific or identifiable person. A data subject is a person about whom personal data is processed. Processing includes all handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, procurement, deletion, storage, modification, destruction and use of personal data.
We process personal data in accordance with Swiss data protection law. In addition, we process - insofar as and insofar as the EU GDPR is applicable - personal data in accordance with the following legal bases in connection with Art. 6 Paragraph 1 GDPR:
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lit. a) Processing of personal data with the consent of the data subject.
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lit. b) Processing of personal data to fulfill a contract with the data subject and to carry out corresponding pre-contractual measures.
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lit. c) Processing of personal data to fulfill a legal obligation to which we are subject in accordance with any applicable EU law or in accordance with any applicable law of a country in which the GDPR is fully or partially applicable.
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lit. d) Processing of personal data in order to protect the vital interests of the data subject or another natural person.
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lit. f) Processing of personal data in order to safeguard the legitimate interests of us or of third parties, provided that the fundamental freedoms and rights and interests of the person concerned do not prevail. Legitimate interests are in particular our business interests in being able to provide our website, information security, the enforcement of our own legal claims and compliance with Swiss law.
We process personal data for the duration that is necessary for the respective purpose or purposes. In the case of longer storage obligations due to legal and other obligations to which we are subject, we limit the processing accordingly.
Privacy policy for cookies
This site uses cookies. These are small text files that make it possible to save specific, user-related information on the user's device while he is using the website. Cookies make it possible, in particular, to determine the frequency of use and the number of users of the pages, to analyze the behavior of the page usage, but also to make our offer more customer-friendly. Cookies remain stored at the end of a browser session and can be called up again when you visit the site again. If you do not want this, you should set your internet browser so that it refuses to accept cookies.
A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ explained. Furthermore, cookies can be saved by deactivating them in the browser settings. Please note that you may then not be able to use all the functions of this online offer.
Data protection declaration for SSL / TLS encryption
This website uses SSL / TLS encryption for reasons of security and to protect the transmission of confidential content, such as the inquiries that you send to us as the website operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http: //" to "https: //" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.
Data protection declaration for server log files
The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
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Browser type and browser version
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operating system used
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Referrer URL
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Host name of the accessing computer
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Time of the server request
These data cannot be assigned to specific persons. This data is not combined with other data sources. We reserve the right to check this data retrospectively if we become aware of specific indications of illegal use.
Third party services
This website uses Google Maps for embedding maps, Google Invisible reCAPTCHA for protection against bots and spam, and YouTube for embedding videos.
These services of the American Google LLC use cookies, among other things, and as a result data is transferred to Google in the USA, whereby we assume that no personal tracking takes place solely through the use of our website.
Google has committed itself to ensuring adequate data protection in accordance with the American-European and American-Swiss Privacy Shields.
Further information can be found in Google's privacy policy.
Privacy policy for contact form
If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the request and in case of follow-up questions. We do not pass on this data without your consent.
Data protection declaration for newsletter data
If you would like to receive the newsletter offered on this website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter . Further data is not collected. We use this data exclusively for sending the requested information and do not pass it on to third parties.
You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter.
Data protection declaration for the comment function on this website
For the comment function on this website, in addition to your comment, information about the time the comment was created, your e-mail address and, if you do not post anonymously, the username you have chosen will be saved.
Storage of the IP address
Our comment function saves the IP addresses of the users who write comments. Since we do not check comments on our site before they are activated, we need this data in order to be able to take action against the author in the event of legal violations such as insults or propaganda.
Subscribe to comments
As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to check whether you are the owner of the email address provided. You can unsubscribe from this function at any time via a link in the info emails.
Use of Google Maps
This website uses the offer of Google Maps. This enables us to show you interactive maps directly on the website and enables you to conveniently use the map function. When you visit the website, Google receives the information that you have accessed the corresponding subpage of our website. This happens regardless of whether Google provides a user account that you are logged in to or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not want the assignment to your profile on Google, you must log out before activating the button. Google stores your data as a user profile and uses it for advertising, market research and / or needs-based design of its website. Such an evaluation takes place in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, although you must contact Google to exercise this right. For more information on the purpose and scope of the data collection and its processing by Google, as well as further information on your rights in this regard and setting options to protect your privacy, visit: www.google.de/intl/de/policies/privacy.
Google AdWords
This website uses Google conversion tracking. If you have reached our website via an advertisement placed by Google, Google Adwords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on our website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Every Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
If you do not want to participate in the tracking, you can refuse the setting of a cookie required for this - for example via a browser setting that generally deactivates the automatic setting of cookies or set your browser so that cookies from the domain "googleleadservices.com" are blocked.
Please note that you must not delete the opt-out cookies as long as you do not want measurement data to be recorded. If you have deleted all of your cookies in your browser, you have to set the respective opt-out cookie again.
Use of Google reCAPTCHA
This website uses the reCAPTCHA service from Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland “Google”). The purpose of the query is to distinguish whether the input is made by a person or by automated, machine processing. The query includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google. For this purpose, your input will be transmitted to Google and used there. However, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCaptcha will not be merged with other Google data. Your data may also be transmitted to the USA. There is an adequacy decision by the European Commission, the "Privacy Shield", for data transfers to the USA. Google participates in the "Privacy Shield" and has submitted to the requirements. By clicking on the query, you consent to the processing of your data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
You can find more information about Google reCAPTCHA and the associated data protection declaration at: https://policies.google.com/privacy?hl=de
Data protection declaration for Google Analytics
This website uses Google Analytics, a web analysis service from Google Ireland Limited. If the person responsible for data processing on this website is outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.
We can use the statistics obtained to improve our offer and make it more interesting for you as a user. This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. If you have a Google user account, you can deactivate the cross-device analysis of your usage in the settings there under “My data”, “Personal data”.
The legal basis for the use of Google Analytics is Art. 6 Para. 1 S. 1 lit. f GDPR. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. We would like to point out that on this website Google Analytics has added the code «_anonymizeIp ();» has been extended to ensure an anonymous collection of IP addresses. As a result, IP addresses are further processed in abbreviated form, so that personal references can be excluded. If the data collected about you can be linked to a person, this will be excluded immediately and the personal data will be deleted immediately.
The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading the browser plug-in available under the following link and install: Deactivate Google Analytics.
You can also prevent the use of Google Analytics by clicking on this link: Deactivate Google Analytics. This saves a so-called opt-out cookie on your data carrier, which prevents the processing of personal data by Google Analytics. Please note that if you delete all cookies on your end device, these opt-out cookies will also be deleted, ie you will have to set the opt-out cookies again if you want to continue to prevent this form of data collection. The opt-out cookies are set for each browser and computer / device and must therefore be activated separately for each browser, computer or other device.
Data protection declaration for the use of Google Web Fonts
This website uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. If your browser does not support web fonts, a standard font will be used by your computer.
You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google's data protection declaration: https://www.google.com/policies/privacy/
Google Tag Manager
Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus, for example, integrate Google Analytics and other Google marketing services into our online offer. The Tag Manager itself, which implements the tags, does not process any personal data from users. With regard to the processing of users' personal data, reference is made to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.
Privacy policy for Facebook
This website uses functions from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. When you visit our pages with Facebook plug-ins, a connection is established between your browser and the Facebook servers. In doing so, data is already being transmitted to Facebook. If you have a Facebook account, this data can be linked to it. If you do not want this data to be assigned to your Facebook account, please log out of Facebook before visiting our page. Interactions, in particular the use of a comment function or clicking a “Like” or “Share” button, are also passed on to Facebook. You can find out more at https://de-de.facebook.com/about/privacy.
Data protection declaration for Twitter
This website uses functions from Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA. When you visit our pages with Twitter plug-ins, a connection is established between your browser and the Twitter servers. In doing so, data is already being transmitted to Twitter. If you have a Twitter account, this data can be linked to it. If you do not want this data to be assigned to your Twitter account, please log out of Twitter before visiting our website. Interactions, in particular clicking a “re-tweet” button, are also passed on to Twitter. You can find out more at https://twitter.com/privacy.
Privacy policy for Instagram
Functions of the Instagram service are integrated on our website. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This enables Instagram to assign your visit to our website to your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by Instagram.
You can find more information on this in Instagram's privacy policy: http://instagram.com/about/legal/privacy/
Privacy policy for LinkedIn
We use the marketing services of the social network LinkedIn from LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”) within our online offer.
These use cookies, i.e. text files that are stored on your computer. This enables us to analyze your use of the website. For example, we can measure the success of our ads and show users products that they were previously interested in.
This records, for example, information on the operating system, the browser, the website you previously called up (referrer URL), which websites the user visited, which offers the user clicked on, and the date and time of your visit to our website.
The information generated by the cookie about your use of this website is pseudonymized and transmitted to a LinkedIn server in the USA and stored there. So LinkedIn does not save the name or the email address of the respective user. Rather, the above-mentioned data is only assigned to the person for whom the cookie was generated. This does not apply if the user has allowed LinkedIn to process the data without pseudonymization or if they have a LinkedIn account.
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also object to the use of your data directly on LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
We use LinkedIn Analytics to analyze the use of our website and to improve it on a regular basis. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. All LinkedIn companies have accepted the standard contractual clauses to ensure that the data traffic to the USA and Singapore necessary for the development, implementation and maintenance of the services takes place in a lawful manner. If we ask users for their consent, the legal basis for processing is Art. 6 Para. 1 lit. a GDPR. Otherwise the legal basis for the use of LinkedIn Analytics is Art. 6 Para. 1 S. 1 lit. f GDPR.
Third party information: LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2 Ireland; User agreement and data protection declaration.
Newsletter - Mailchimp
The newsletter is sent via the mailing service provider 'MailChimp', a newsletter delivery platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here. The Rocket Science Group LLC d / b / a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European level of data protection (PrivacyShield). The shipping service provider is based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f GDPR and an order processing contract acc. Art. 28 para. 3 sentence 1 GDPR used.
The shipping service provider can use the recipient's data in pseudonymous form, ie without assignment to a user, to optimize or improve their own services, e.g. to technically optimize the shipping and the presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.
Newsletter via WhatsApp
You can also receive our free newsletter via the WhatsApp instant messaging service. WhatsApp is a service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, a subsidiary of WhatsApp Inc., 1601 Willow Road, Menlo Park, California 94025, USA, both hereinafter referred to as “WhatsApp”. Some of the user data is processed on WhatsApp servers in the USA.
By being certified according to the EU-US data protection shield “EU-US Privacy Shield”, WhatsApp guarantees that the EU's data protection requirements are also adhered to when processing data in the USA. WhatsApp also offers additional data protection information.
To be able to receive our newsletter via WhatsApp, you need a WhatsApp user account. For details about what data WhatsApp collects when registering, please refer to the aforementioned WhatsApp data protection information.
If you then register for our newsletter dispatch via WhatsApp, the mobile phone number you entered during the registration process will be processed by WhatsApp. In addition, your IP address as well as the date of your registration and time are saved. As part of the further registration process, your consent to the sending of the newsletter is obtained, the content is specifically described and reference is made to this data protection declaration.
The legal basis for sending the newsletter and the analysis is Art. 6 Para. 1 lit. a.) GDPR.
You can revoke your consent to the sending of the newsletter at any time with immediate effect in accordance with Art. 7 Para. 3 GDPR. All you have to do is inform us of your revocation. You can also block the receipt of newsletters by setting the WhatsApp software on your device.
Data protection declaration for YouTube
Functions of the “YouTube” service are integrated into this website. “YouTube” belongs to Google Ireland Limited, a company registered and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland, which operates the services in the European Economic Area and Switzerland.
Your legal agreement with "YouTube" consists of the terms and conditions that can be found under the following link: https://www.youtube.com/static?gl=de&template=terms&hl=de. These provisions form a legally binding agreement between you and «YouTube» regarding the use of the services. Google's privacy policy explains how “YouTube” treats your personal data and protects your data when you use the service.
Data protection declaration for Vimeo
Plugins from the Vimeo video portal from Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated into this website. Each time you visit a page that offers one or more Vimeo video clips, a direct connection is established between your browser and a Vimeo server in the USA. Information about your visit and your IP address are saved there. Through interactions with the Vimeo plugins (e.g. clicking the start button) this information is also transmitted to Vimeo and stored there. You can find the data protection declaration for Vimeo with more detailed information on the collection and use of your data by Vimeo in the data protection declaration of Vimeo.
If you have a Vimeo user account and do not want Vimeo to collect data about you via this website and link it to your member data stored by Vimeo, you must log out of Vimeo before visiting this website.
Vimeo also calls up the Google Analytics tracker via an iFrame in which the video is called up. This is Vimeo's own tracking to which we have no access. You can prevent tracking by Google Analytics by using the deactivation tools that Google offers for some Internet browsers. You can also prevent Google from collecting the data generated by Google Analytics and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install:
https://tools.google.com/dlpage/gaoptout?hl=de
Note on data transfer to the USA
Our website includes tools from companies based in the USA. When these tools are active, your personal data can be passed on to the US servers of the respective companies. We would like to point out that the USA is not a safe third country within the meaning of EU data protection law. US companies are obliged to disclose personal data to security authorities without you as the person concerned being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g. secret services) process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.
Copyrights
The copyrights and all other rights to content, images, photos or other files on the website belong exclusively to the operator of this website or the specifically named rights holders. The written consent of the copyright holder must be obtained in advance for the reproduction of all files.
Whoever commits a copyright infringement without the consent of the respective rights holder can make himself liable to prosecution and possibly liable for damages.
General disclaimer
All information on this website has been carefully checked. We strive to keep our information offering up-to-date, correct and complete. Nevertheless, the occurrence of errors cannot be completely ruled out, which means that we cannot guarantee the completeness, correctness and topicality of information, including journalistic and editorial information. Liability claims for material or immaterial damage caused by the use of the information provided are excluded, unless it can be proven that there was willful intent or gross negligence.
The publisher can change or delete texts at his own discretion and without notice and is not obliged to update the content of this website. Use or access to this website is at the visitor's own risk. The publisher, its clients or partners are not responsible for damage, such as direct, indirect, accidental, specifically to be determined in advance or consequential damage allegedly caused by visiting this website and consequently assume no liability for this.
The publisher also assumes no responsibility or liability for the content and availability of third-party websites that can be accessed via external links on this website. The operators of the linked pages are solely responsible for their content. The publisher thus expressly distances itself from all third-party content that may be relevant under criminal or liability law or that offends morality.
Changes
We can adapt this data protection declaration at any time without notice. The current version published on our website applies. If the data protection declaration is part of an agreement with you, we will inform you of the change in the event of an update by e-mail or in another suitable manner.
Questions to the data protection officer
If you have any questions about data protection, please write us an email or contact the person responsible for data protection in our organization listed at the beginning of the data protection declaration.