Our health is our most important asset and we all have to take responsibility to maintain it. We often only realise this when we fall ill. In times of the coronavirus, health is one of the mega topics, which is also reflected in the increasing number of media reports, TV shows, apps, seminars and so on.
Studies and an expert report by the Federal Govern-ment confirm the following statement: People with a higher level of health literacy are less likely to fall ill and will recover more quickly whenever they fall ill. They are healthier and help to curb the cons-tantly rising health costs.
Switzerland still has a lot of potential in this area. As European surveys show, the Swiss population has poorer health literacy than the average European country. The annual additional costs of CHF 2.2 to 3.3 billion caused by insufficient health literacy, frequent consultations with doctors, emergency admission and increased inpatient treatment are considerable.


Prof. Dr. Thomas Mattig, Director Health Promotion Switzerland
«Health Promotion
Switzerland is committed to a healthier Switzerland. This also includes promoting the health literacy of the population. MAX & EVE can make a valuable contribution to this. That is why we are committed to this project.»

Dr. med. h.c. Uwe E. Jocham, President Management Board of the Insel Group
«Health is our
most important asset. The Insel Gruppe AG as the largest health service provider in the country supports MAX & EVE, because we regard it as central that individual health literacy is promoted.»

Prof. Dr Thomas Zeltner, Founder and Chairman of the WHO Foundation
«The promotion of health literacy among the population is a central concern of the WHO, but also of the Confederation. As President of the Board of Trustees of the WHO Foundation and as former head of the FOPH, I welcome these projects. However, I am all the more pleased that the creators of MAX & EVE are taking on this important topic as a private initiative.»