Our health is our most important asset and we all have to take responsibility to maintain it. We often only realise this when we fall ill. In times of the coronavirus, health is one of the mega topics, which is also reflected in the increasing number of media reports, TV shows, apps, seminars and so on.
Studies and an expert report by the Federal Govern-ment confirm the following statement: People with a higher level of health literacy are less likely to fall ill and will recover more quickly whenever they fall ill. They are healthier and help to curb the cons-tantly rising health costs.
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Switzerland still has a lot of potential in this area. As European surveys show, the Swiss population has poorer health literacy than the average European country. The annual additional costs of CHF 2.2 to 3.3 billion caused by insufficient health literacy, frequent consultations with doctors, emergency admission and increased inpatient treatment are considerable.
HEALTH YOU CAN TOUCH
Our goals
Strengthening health literacy
Motivation for more personal responsibility
Even before the Live Campus opens its doors, we are launching various sustainable and long-term projects to strengthen health literacy in schools, in everyday life, throughout Switzerland.
With the long-term projects, we want to motivate the population to take more responsibility for their own health - the key to a well-functioning healthcare system.
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Highlight Experience World: The long-term projects culminate in the large national experience world of MAX & EVE. Playful experience, discovering new things, in the middle of the action - these tools serve as effective means of promoting self-competence.
Integration of all social classes
MAX & EVE is aimed at all walks of life. We place a special focus on children (and schools), families, people with social, mental or physical disabilities and the “silver agers”. Often people who are disadvantaged due to their social status, their education, their income, etc. have insufficient health literacy and are ill more often and for longer. We want to promote their personal competence. At the same time, healthy people get their money's worth and discover interesting examples of how they can improve their health even further.